Market

Hungarian family model

The Hugarian family model goes through significant changes. Primary goal of young people is to focus on their education and economic stability, so the thought of marriage or childbearing comes in the life cycle, when they have the financial background to be more thoughtful, in case of choosing a new product. Most of the cases decisions are based not on the opinion of the older generation, but their own experiences and recomendation of peers.

Changes of family model:

  • marriage and childbearing is after reaching economic stability
  • icnrease in household size after the baby arrives
  • has more children in families, thanks for family support system (earlier planned 1-2, now plans 2-3 children)
  • increase of the families with 4-5 members
  • start a family later gives the possibility of more thoughtful choice of quality products
  • thoughtful thinking means better nurturing and caring + higher standard of living

Nativitas is designed to provide new parents with reliable, quality products, which means long-term choice and brand loyalty – gives the opportunity for all partner companies to introduce their products more widely, in a spirit of confidence

Hungarian consumers

Hungary, thanks for the role and position within Europe, is an important place of trade. Consumption, as the engine of economy, is increasingly important for farmers, while consumers has been a great emphasis on quality, next to affordability.
Because of the nearly 100.000 births/year and the fact that parents spent more on children (health-conscious product choice), we provide undoubtedly one of the most important market availability for companies, which have of products or provide services for young children and families.

The novelty-openness of families locate in a so called “security zone”, which means that in case of a proven product or service, they switch to another one only on the base of careful consideration, recommendation and personal experience – that’s why the possibility of sampling and giving information represents significant market power.

A child is not the “territory” where parents are reluctant to do experiment – that’s why the established brand loyalty for products and the manufacturer, gives a very important basis for purchase decisions.